Never Not is Nike’s first full length snowboarding movie. It features riding from Gigi Ruf Nicolas Muller, Justin Bennee, Jed Anderson, Halldor Helgason ,Sage Kotsenburg ,Jess Kimura ,Laura Hadar, Annie Boulanger, Johnnie Paxson and Ethan Morgan.

It is a cool combination of backcountry and street riding, and Part 2 (more documentary style) is just as good.

This is a fairly solid list of the gear that they were wearing, but a lot of the Nike hoodies look like they are only for team riders at the moment 🙁

Jed Anderson

Snowboard:

Salomon Salomander

Bindings:

Salomon District

Boots:

Nike Zoom Force 1

Nicolas Müller

Snowboard:

Burton Family Tree Trick Pony

Boots:

Nike Zoom Kaiju Boots

Burton Diode EST Bindings

Pants:

Nike Budmo Pants Bamboo

Goggles:

Oakley Factory Pilot canopy goggles

Justin Bennee

Snowboard:

Nitro Swindle Justin Bennee pro model

Bindings:

Nitro Zero Bindings

Boots:

Nike Zoom Force 1 Boots

Jacket:

Nike Aeroloft Kampai down jacket

Pants:

Nike Budmo Pants Bamboo

Ethan Morgan

Snowboards:

Bataleon Airobic

Bataleon Riot

Bindings:

Switchback bindings

Pants:

Nike Budmo pants

Jess Kimura

Snowboard:

Capita Jess Kimura Pro Model snowboard

Bindings:

Union Milan bindings

Boots:

Nike Vapen Boots

Halldor Helgason

 

Snowboards:

 

Lobster Freestyle board

Lobster Jib board

Boots:

Nike Lunavendor

Bindings:

Switchback Halldor Pro model

Jackets:

Nike Kampai Heritage Jacket

Pants:

Nike Budmo

Austin Smith

Snowboards:

Nitro Quiver Mtn

Nitro Quiver Powder snowboard

Jacket:

Nike aeroloft kampai jacket red

Pants:

Nike ruskin pants black

Gigi Rüf

Snowboard:

Slash ATV Hub snowboard

Bindings:

Union Contact Pro

Pants:

Nike Ruskin pants black

Nike Budmo pants orange